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Chamber
e-News
SEPTEMBER 15, 2008 |
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Tuesday - September 30th.
Click here to Reserve Your Tickets Online! |
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CHAMBER MEMBERS: On September 30th you have a chance to
connect with your Lamorinda community. WE NEED VOLUNTEERS
to help with the event. Jobs include helping participating
Restaurants ,welcoming Restaurant Tour Ticket holders. Aprons
provided. Call the chamber office to sign up. Call
925-254-3909 today. |
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Upcoming Events |
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Your Neighbors to
the East invite you to
The 13th Annual
Lafayette Art & Wine Festival
Saturday, September 20, 10 a.m.-7 p.m. and
Sunday, September 21, 10 a.m. -6 p.m.
200 volunteers, 450
cases of wine, 27 bands, 244 artists and vendors,
24 porta-potties, 500 commercials, 51 detour signs
and 7 golf carts are some of the line items on our
inventory sheet.
With the help of the
Lafayette Police Department and Public Works, we
will close Mt. Diablo Blvd. at 6:00pm on Friday,
September 19. And when you wake up on Saturday,
our little village will be built. We will have
great food, cold beverages, rockin’ music and one
of the best collections of artists and performers
in the Bay Area. This year’s event will feature a
40th Birthday Party for Lafayette when
Mayor Mike Anderson and Honorary Mayor Ed Stokes
(Diablo Foods is also celebrating 40 years in
business) will be on hand to help celebrate.
If you can’t wait
for the fun to begin, go to the
Lafayette Chamber Website, and watch our
Art & Wine video. You can also link to the
bands websites to hear them before the event. This
year we are working hard to make our event as
GREEN as
possible. Help us by recycling. We look forward to
seeing our neighbors from Orinda.
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Orinda Chamber
Mixer
de
Laveaga Estate
September 25th
- 5:30 p.m. to 7:00 p.m.
Parking is very limited on the property.
We will be shuttling guests to the site. Catch our
shuttles in front of the Orinda Library and Chamber
office.
de
Laveaga Estate
Historical Sites of
Orinda writes:
“The
estate was first built in 1888 by Miguel and Marie
LeBreton deLaveaga. The original house was destroyed by
fire in 1915 but rebuilt from original plans on the same
site. It has been continuously occupied by the deLaveaga
family ever since. E.I. deLaveaga, a son of Miguel and
Marie, grew up in the house. He developed more than
1,100 acres during the beginnings of Orinda. No one in
Orinda’s history has contributed more to the character
and development of this community.”
Thanks to Marty Stewart De Laveaga and her family we
will be able to walk back in time and see her great
grandparents house. Mark your calendar now, so as not to miss it. |
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Orinda
Restaurant
Tour
Tuesday - September
30th
5:30 to 8:30 p.m.
Starts at Theater Square |
Enjoy An Evening
Sampling the Restaurants of Orinda
Turn on your sound and
Click here to learn about this exciting evening on
the town and to make your reservations online.
Tickets will go fast - so
reserve now!
The Orinda Restaurant Tour is a component of the Orinda
Chamber of Commerce’s “Shop Orinda’s Campaign.”
Thanks to the City of Orinda for once again graciously
giving the Chamber funding to
support the restaurants of Orinda. |
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Welcome Our New Members |
Christmas Light
Specialists, Inc.
Dan Wisti
1316 School Street
Moraga, CA 94556
(925) 324-9059
info@christmaslightspecialists.com
www.ChristmasLightSpecialists.com
Insight Resource Group
Valerie Mollahan
3 Altarinda Road, #301
Orinda, CA 94563
(925) 254-4114
scottnval@comcast.net
www.insightresourcegroup.com
PuroClean East Bay
Brian Agnew
P.O. Box 156
Orinda , CA 94563
(925) 254-1109
bkagnew@puroclean.com
www.PuroCleanEastBay.com
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Renewing Members |
East Bay Municipal
Utility District
Nora Harlow
Community Affairs Representative
P.O. Box 24055, MS#802
Oakland, CA 94623
510-287-0140
nharlow@ebmud.com |
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Golden International District
Sandra Molinari
P.O. Box 85, Orinda, CA 94563 925.254.7900
NutyBiz@aol.com |
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Orinda Books
Janet Boreta
276 Village Square
Orinda, CA 94563
925-254-7606
orindabooks@thegrid.net
www.orindabooks.com |
Orinda Motors, Inc.
Theresa and Allen Pennebaker
63 Orinda Way
Orinda, CA 94563
925-254-2012
fax: 925-254-5821
omotors@aol.com |
Orinda Union
School District (K-8)
Dr. Joe Jaconette
8 Altarinda Road
Orinda, CA 94563
925-254-4901
jjaconette@orinda.k12.ca.us |
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Pacific Gas & Electric Company
Gregory J. Hoaglin
Supervisor, Account Services
3480 Buskirk Ave., Suite 150
Pleasant Hill, CA 94523
925-674-6592, fax 925-674-6318
GJH1@pge.com
www.pge.com |
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Paul D. Walton, D.C.,C.C.S.P.
50 Vashell Way, Suite 300
925-253-9446
paulwaltondc@sbcglobal.net |
Workforce
Development Board/EASTBAY Works
Bob Lanter
Executive Director
2425 Bisso Lane, Suite 100
Concord, CA 94520
646-5239
cccwib@ehsd.co.contra-costa.ca.us |
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E-News Sponsors |
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(click
their ads to visit our sponsors on the web) |
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Picture
Your Ad Here
in the next Chamber e-News.
Reach your fellow
Chamber Members
Call 925-254-3909
to place your ad in the next
Chamber E-News
this position for $40.00
to see rates and ad specifications -
click here |
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Other
Chamber News |
First "Orinda's Restaurant
Tour" set for September 30th.
The first "Orinda's Restaurant
Tour" will be held
September 30th, from 5:30 p.m. to 8:30 p.m.
starting at Theater Square.
Come enjoy sampling Orinda's great restaurants. Shop
and Dine in Orinda!
(see
Upcoming Events to your left for the details)
Call 254-3909 for more information.
Click here to make your reservation. |
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de
Laveaga Estate Visit in September
An enchanted evening will greet all who attend this
September 25th visit to the beautiful and historic de Laveaga estate, made possible by the
co-hosted hospitality of
Marty de Laveaga Stewart
and
Barbara Llewellyn.
Mark your calendar now, so as not to miss it.
(see
Upcoming Events to your left for the details) |
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Chamber Volunteers Needed |
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The Chamber needs your
enthusiasm and expertise. Volunteer for an upcoming event or
to participate on one of our committees by calling the Chamber
office at 925-254-3909 or by email to our address at
info@orindachamber.org.
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Volunteer with California Shakespeare Theater!
Volunteering with California
Shakespeare Theater can be a great way to spend time with
family and friends, make new friends and experience new
things, see great theater for free, and most importantly,
achieve the feeling that you are paying it forward in the
spirit of volunteerism. To learn more about the California
Shakespeare Theater Volunteer program or sign up to volunteer,
simply contact the volunteer Coordinator at 510.548.3422 ext
101 or via email at
eschrey@calshakes.org.
2008
Season (remaining
events):
TWELFTH NIGHT by William Shakespeare
(Sep 10 - Oct 5)
Call 510.548.9666 or
www.calshakes.org
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Be
Our Guest Columnist |
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The Chamber
will welcome any of our members to contribute to our biweekly
newsletter. Articles will be limited to 300 words.
If you have a business-related topic that you feel would be
informative and appropriate for publication, please contact:
Candy Kattenburg
925.254.3909
info@orindachamber.org |
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Chamber Tips |
The Top-Ten Secrets
for Business Marketing
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All too often, business people put basics on the back
burner. Day-to-day tasks can overshadow standards for great
marketing. We hope these marketing fundamentals have not
faded from your habits, but if they have ... here's your
chance to put them back where they belong.
1. Focus on your prospects, not on your company.
It is easy to focus on you - after all, you know a
lot about your business. Focus your communications on
the prospects. Talk about "what's in it for them" when
they do business with you.
2.
Learn
all you can about your prospects ... and their needs.
The
more you know about the people you want to do business with
... and the ones you already sell to ... the
easier marketing becomes. Discovering prospect needs
and communicating the benefits you can provide is key to
attracting customers. Don't ask yourself why someone
should buy what you are selling! Ask your customers and
prospects! Use their answers in your communications.
It's that simple.
3.
Aim
your marketing at specific prospects ... speak to them
directly. Niche
marketing has become the rage these days ...
because it works! Simply put, this new technique speaks
directly to a specific prospect. There are hundreds of
examples of more focused, segmented prospect groups. Your
campaign will sell more to a smaller, more focused group of
prospects and save money in the process ... cutting your
cost-per-sale dramatically.
4. Communicate the specific benefits you provide.
Study
the benefits of owning your product or using your service. A
"benefit" differs greatly from a "feature".
Features are characteristics of the product or service:
benefits satisfy customer needs. When you focus on benefits
important to the prospect, not features of the product or
service, people respond.
5. Qualify prospects before spending hard-earned
money selling to them.
Most of
us have received expensive mailings without ever
having first been qualified as needing, being able to afford
or having an interest for the product? Money was wasted
because we were not "qualified" beforehand. There are
efficient ways to qualify a prospect ... such as prospect
response using reply cards or an "800" number. Smart
marketing uses qualification techniques at each stage of the
sale.
6.
Enlist
fear as an ally for your marketing campaign.
Fear is
a powerful, yet widely misunderstood, marketing
tool. It can be the most effective element of a marketing
campaign. "Pay now ... or pay more later to rebuild your
engine," state the FRAM oil filter commercials. Prospects
respond when they recognize the price of ignoring your
message.
7.
Gain
attention using the very first words of your message.
Capture the attention of your audience ... immediately!
Introduce a benefit before you say anything else. Perhaps
it's a solution to a problem, or a better price. The first
thing your prospect should see is something they really
want!
8.
Create
urgency ... convincing your prospects to act now!
Motivate your prospect to take immediate action.
Use expiration dates, special "limited time" offers, cash
discounts ... explain how acting right away will deliver
benefits. Give your prospects a compelling reason to act
TODAY!
9. Work testimonials into your marketing plan.
To
someone receiving your marketing message for the first time,
your company has little or no credibility. You are
unknown. Assuring your prospect that your customers are
pleased builds confidence in doing business with you. Create
a "Testimonial" file ... use it whenever you create sales
and marketing messages.
10. Guarantee satisfaction.
The
"wives tale" that offering a guarantee will entice more
returns is not true. Offering a no-strings guarantee
of satisfaction sells more and ensures return customers.
Your guarantee is a deciding factor ... convincing prospects
to make an early purchase decision.
An eleventh secret for good measure ...
11. Make purchasing quick & easy.
If
purchasing is difficult, your prospects might go elsewhere.
Install an "800" number to answer questions and take orders.
Provide a "postage-paid" return envelope so customers can
respond now, without a stamp. Ordering efficiency
increases sales and retains customers. |
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These
thoughts are brought to you by
Thompson Group Marketing.
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Candy Kattenburg
Executive Director
Tel: 925-254-3909
email:
info@orindachamber.org |
Visit the
Chamber Web Site
www.OrindaChamber.org
see our Board of Directors |
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We will
appreciate your comments about our new e-News format!
Please send your email to
info@OrindaChamber.org. |
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